TRAVEL & HOSPITALITY
Hospitality technology describes a wide range of IT, e-commerce, and similar technology solutions within the hospitality industry. The use of this technology is typically intended to either make life easier for a business’s employees, or to improve the overall experience for hospitality customers. This can be achieved in several different ways. For example, hospitality tech may help to increase automation and ease the workload for staff. Likewise, it could make processes faster, potentially saving money and time. Alternatively, it could help customers at numerous points along the customer journey.
Why is Hospitality Technology Essential for Companies Operating in the Hospitality Industry?
The hospitality sector is extremely competitive, making it essential to keep up with the latest hospitality technology trends. Technology can help businesses streamline their processes, reduce costs, lower staff workloads, increase revenue generation potential, and improve customer experience delivery.
Using the latest technology may improve the accuracy of work to a level that would be difficult for human staff to achieve on their own. Technology solutions can also make work more manageable and may make it easier to live up to the increasingly high expectations that today’s customers have.
Reasons to Stay Up to Date With the Latest Hospitality Technology Trends?
Perhaps the single biggest reason why it is crucial to keep up with the latest hospitality technology trends is that many other businesses will. Failing to keep up could provide rival companies with a significant competitive advantage, especially if they adopt technology that appeals to customers, while you continue as normal.
Chatbots
Chatbots have been an emerging hospitality technology trend for several years. Still, the importance of this option is only growing, especially as customers now demand swift answers to questions at all times of the day. Hotels and restaurants will often attract queries from people in different time zones, so having staff available is difficult.
A good chatbot will answer the most common questions without requiring human involvement. In more advanced cases, the chatbot can obtain information from the customer and then pass the query on to a human staff member at the earliest opportunity while providing them access to what the customer has said.
